Episode Highlights:
Joy & Sustainability in Business: Host Leona kicks off with a discussion about the podcast's core focus: fostering joy and reducing reliance on constant social media engagement for small business owners. She emphasises the crucial link between sustainability and mindful consumption in creative work.
Consistent Social Media Marketing (Without the Daily Grind): Leona unpacks the real meaning of consistency in social media marketing. It's not about endless daily posts, but about creating impactful, high-quality content that can be adapted across different platforms for a sustainable marketing strategy.
Artist Insights: Navigating Social Media: Get inspired by stories from a glass engraver and a natural soap maker as they share their unique approaches to using social media effectively and authentically for their businesses. Leona highlights the importance of finding a personal strategy that aligns with your individual business goals.
The Pitfalls of the Feed: Reclaiming Proactive Business: Leona delves into the potential downsides of social media, particularly the passive consumption trap of platforms like Instagram. She stresses the importance of proactive business actions over endless scrolling and addresses the dangers of comparison and self-criticism.
Past, Present, and Future of Social Connection: Leona previews an upcoming interview with Tony B, founder of in colorful company, a significant figure in building positive online communities in the 2010s. They'll discuss her past experiences and perspectives on today's social media landscape.
The Power of Stepping Back: Leona shares her own experiences with taking breaks from her business and social media for creative rejuvenation. She also outlines her intention to explore this crucial topic with other small business owners and experts.
Looking Ahead: Building Businesses Beyond the Algorithm: Leona hints at a potential Kickstarter project in 2026 – a handbook and online resources dedicated to helping creative entrepreneurs build thriving businesses that aren't solely dependent on social media.
Announcing the 30-Day Social Media Clinic: For existing clients, Leona announces her upcoming intensive clinic designed to help them reset their relationship with social media, create mindful plans, and prioritise their time and well-being.
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