Have you ever felt it? That icy finger of doubt when you hit ‘post’ on a piece of carefully batched content, whispering: “No one cares about this.”
It’s a crushing narrative that turns our passionate work into a meaningless chore, and it’s one of the biggest reasons our content becomes inconsistent, our motivation drains away, and the sales dry up.
In this week’s podcast episode, we tackle this head-on. We looked at why modern digital marketing, with its algorithms and reduced reach, can feel so profoundly disconnected from genuine human interaction. When you don’t get the engagement you expect, it creates a negative feedback loop that makes you feel like giving up.
The simple, non-negotiable shift we discussed is this: Stop focusing on others and start focusing on yourself.
The Root of the Grind: External Validation
When we market from a place of seeking external validation (clicks, likes, comments), we hand over our autonomy to the algorithm. When the algorithm inevitably fails to deliver, we feel personally rejected, leading to inaction and inconsistent posting.
We discussed a specific case with one of our members who had perfectly batched her content but was frozen by this “no one cares” belief. The solution wasn’t a new content calendar or a different platform; it was a deeply personal exercise designed to rewire her core motivation.
The Tool: The 50 Reasons Rule
If you feel disconnected or demotivated, your greatest tool is not another strategy - it’s radical self-reflection.
I want you to try the exercise we shared on the podcast. Take 10 to 15 minutes and simply write down 50 reasons why your business, your art, your craft, your products, and your skills matter to you.
I know, 50 sounds like a lot. And that’s the point. The first 10 will be the generic, surface-level reasons (e.g., “to make money,” or “to help people”). The gold, however, can come afterwards!
As you write, you will be forced to dig deep and reconnect with the raw, emotional, and personal motivations that made you start your business in the first place. You’ll remember the specific feeling, the deep passion, and the unique value only you provide. This practice is an act of creative sovereignty - you are defining your value on your own terms.
When you finish, you will have created a powerful, personalised tool that allows you to fuel your content creation, editing, and scheduling from a place of personal joy and certainty, not fear of the algorithm.
Your Next Step for Autonomy
Your homework, if you choose to accept it, is to complete this list this week. Every time you feel that “no one cares” narrative creeping in, you refer back to your list reasons.
By grounding your consistency in your own internal commitment, you embrace the creative freedom to share your content, allowing others to interact with it as they wish, without holding your breath for external approval. This is how you create more regular sales and bring More Joy, Less Social Media to your business.
What is the first reason that springs to mind? Feel free to share a brief thought below!
